EVERYTHING to KNOW ABOUT how HEME MAKES the IMPOSSIBLE BURGER QUITE FRANKLY, POSSIBLE!

Meet the Impossible Burger 2.0. It is the only known burger that can be enjoyed by meat-lovers, vegans and vegetarians. There is no guilt, whatsoever involved.

@debrafrombrooklyn is all smiles as she snags a much in demand Impossible Burger
@debrafrombrooklyn shows off her Impossible Burger at the Paley Dialogues event
The Impossible Burger

I recently got to taste this meatless burger just days after it picked up a coveted award as one of the Best of CES 2019. It tastes like meat, looks like meat, but gosh darn, it isn’t meat! And you know, the best thing especially for non-meat eaters is that there is no guilt attached to eating it because it is made entirely from plants.

There’s no guilt thanks to HEME, the magic ingredient that makes up the Impossible Burger, which by the way paired with a glass of red wine is delicious.

Impossible Burger 2.0 was revealed at CES earlier this month. It debuted to raves reviews, thanks in part to an improved recipe of its original Impossible Burger, by burger company Impossible Foods, a Khosia , Horizons and Bill Gates-backed company that develops a new generation of delicious and sustainable meats and cheeses made entirely from plants. Reaching heights at CES 2019 the burger beat many smartphones, television, laptops, and even tablet brands to be named amongst the Best of CES at the 2019 Las Vegas trade show. The little burger won the hearts and taste buds of editors and writers attending the annual event. Even walking away with a “Most Unexpected Product” award from Endgadget .

So what exactly is Heme? Let’s hear from the pros at Impossible Foods.

Heme is an iron-containing molecule that occurs naturally in every single plant and animal. It’s an essential molecular building block of life. Heme gives your blood its ability to carry oxygen. It’s found in all living organisms, and it’s been consumed every day—heck, every second—for hundreds of thousands of years..

Heme is superabundant in animal muscle, and that’s what makes a burger so flavorful. It’s also why meat is a particularly good source of iron. The heme found in animal muscle is carried by a protein called myoglobin.

KNOW THIS: Plants, particularly nitrogen-fixing plants and legumes, also have heme. The heme found in these plants is carried by leghemoglobin, which is closely related to myoglobin. Leghemoglobin in the soy plant is called soy leghemoglobin. The heme molecule in plant-based heme is atom-for-atom identical to the heme molecule found in meat. It’s what makes the Impossible Burger so rich and decadent.

Getting to taste an Impossible Burger at a recent Paley Media Council’s Paley Dialogues, Best of CES 2019 panel discussion was a great experience especially after hearing COO & CFO of Impossible Foods, David Lee talk with CBS Sunday Morning correspondent, David Pogue about the burger, the use of Heme and Impossible Foods.

CBS Sunday Morning’s David Pogue chatss with Impossible Foods COO & CFO David Lee

Without a doubt, all attendees, myself included were excited to see if the much-talked-about Impossible Burger 2.0 lived up to all its meatless hype.

Just a small bite of debrafrombrooklyn’s Impossible Burgers remains. Yummy!
debrafrombrooklyn enjoys a second Impossible Burger while attending the Paley Dialogues

Attendees to the Paley Dialogues panel discussion of the Best of CES, were treated to tasty Impossible Burgers cooked up by the Technical Sales and Culinary Manager, J. Michael Melton

The Impossible Burger is delicious. Presently it is only available in restaurants only. You can find THE nearest restaurant serving them at impossiblefoods.com.

KNOW THIS—–“Animal agriculture occupies almost half the land on earth, consumes a quarter of our freshwater and destroys our ecosystems. So we’re doing something about it: We found a way to make meat using plants, so that we never have to use animals again. That way, we can eat all the meat we want, for as long as we want. And save the best planet in the known universe.”—Impossible Burger

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