Reader, raise your hand if you’re a parent with children from age three through seventeen years. You own a video game console. Your kids are avid video game players and Fortnite is the video game most obsessed over in your home. Raise your hand if, in addition, the gaming consoles you have an accompanying Spotify account so your kids can jam to their playlist of lit tunes during their gaming activities. Me? I plead guilty to all of this. But, I will say that thanks to my children, I have discovered new music, as well as new recording artists like Marshmello and even sick dance moves and it is thanks in part to their love of video gaming.
My 11-year old son is a FIFA19, Rocket League, and Fortnite player. PS4 is his console of choice but he also has an XBox. My living room is a gaming haven. It is where he partakes in Fortnite Battle Royales, letting loose with flossing dance moves, partaking in the occasional trash talk through his After Glow AG6 Wired Headset while sitting comfortably in his X Rocker Audio Gaming Chair playing with friends across the globe in Battle Royales
Over the weekend Epic Games, the makers of the Fortnite treated its more than 78 million players to a free concert which had them, literally shedding their skins. For kids, it was like watching their own Halftime Super Bowl show a day early, but instead of football in Atlanta with touchdowns this epic music mash-up occurred in the virtual world of Fortnite and included wicked tunes unleashed by celebrated EDM DJ, Marshmello.
The Philippino DJ is known for hits like “Alone”, “Silence”, “Twinbow” , “Moving On” and more “His music has fast become a favorite of the pre-teens and adolescents.
The DJ’s virtual collaboration with Epic Games was historic. The performance set inside of Fortnite’s Pleasant Park, definitely had everyone moving, flossin’ and flying. Without a doubt, diehard Mellogang fans were there for it and represented alongside Fortnite gamers. Seeing by the numbers who tuned into the virtual performance there is no doubt that Marshmello’s cred with the youth sector was upped. I wonder if even he imagined how crazy good it going to get when he sent out a tweet on Thursday directing all to head to the virtual location on Saturday night.
Talk of Marshmello coming to Fortnight was the top chatter online and with my son and his gaming pals . They were excited. One can definitely say that Epic Games scored a touchdown with the DJ because 78.3 million players logged onto their various video consoles to tune in.
Marshmello has definitely upped his kiddie fan cred thanks to the virtual mini-concert in Fortnite.
I give the DJ and his team props for the collab with Epic Games. They have definitely recognized the marketing importance of tapping into a younger audience whose spending power and purchasing influence makes them the top global consumers. With that being said, Fortnite players can now purchase Marshmello Skins, posters and cosmetics in the Fortnite’s shop.
Want to learn a few Flossin dance moves then check these out below and above all keep on flossin!